Primetime was an early entrant in the Television media. We started by selling airtime on television serials and films on Doordarshan and other private satellite networks. From there, we have grown in stature and size, from one office in Mumbai to 4 offices today.

By virtue of diversification, we have expanded our business to include international marketing of airtime, Out-of-Home media solutions, specialised mid-sized and small towns initiatives and more recently by launching initiatives in radio media.

Our trump card has always been the strong relationship base we have built over the years with advertisers and advertising agencies in the country.
In terms of strategic associations, we have also partnered Havas International the second largest media conglomerate in Europe and more recently tied up with Kagiso Media of South Africa for initiatives in radio media. Kagiso Media is associated with Broadcast Architecture (US) for facilitating the radio consultancy business.

What sets us apart is that we are the only ‘six sigma company’ who have developed and implemented outdoor relevant systems and processes - PIPS (Prime Information and Process Systems), which enables us to deliver quality & benchmarked campaigns. We have also developed scientific tools such as PRISMS (Prime Information and Site Management System), which uses market information in terms of its total potential, profile of the population and different media options exposed to these towns. Our web-enabled services such as the online tracker ensures complete transparency which helps clients to view and monitor their campaigns conveniently online